p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Vinyl Graphics/Lettering
PSL’s or PreSpaced Letters are pressure sensitive vinyl letters which have been shape cut with a plot cutter. This allows whole words to be applied at once. These types of graphics are often used for DOT mandated numbering and text as well as for business contact information. Any number of colored vinyls are available for this purpose although typically these sorts of graphics are either black or white. Additionally, Advertising Creations can produce colorful thermal printed graphics on our Gerber Edge FX digital printer. The Edge FX is ideally suited to producing vibrant, durable, fade resistant vehicle graphics that will last for years. We can also remove old graphics for you if necessary. Most customers have us apply their graphics for them.
Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items