p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Control Panels Graphic Overlays
Graphic overlays are used in a variety of applications.

-    Appliances
-    Instrumentation
-    Medical equipment
-    Computers
-    Electronics

Advertising Creations produces graphic panel overlays for a number of high tech firms with exacting standards for color fidelity, print quality and durability. Graphic panel overlays are ideal for recessed moldings, switch assemblies, and front panels. Typical contructions consist of subsurface screen printing on a polycarbonate or polyester substrate with a 3m adhesive with the correct properties to adhere to the surface of the final product. Printing subsurface creates graphic overlays which are abrasion and chemical resistant. With spot color screen printing we can match any color to within a ΔE of 1.0 or less, which in plainer language means that to the human eye there would be no distinguishable difference between our printed color and the target color when the two are laid side by side. Substrates are available in a wide variety of thicknesses as well as gloss levels and textures. Selective texturing and customized textures are also available. Graphic panel overlays can be finish die cut or embossed. Every step in our process is carefully quality controlled to assure the highest possible standards. That’s why we guarantee our work.
Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items