p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Choosing fonts:

Font choices for displays or larger signage should be simple and easily readable...in other words...BOOORRING...

Well not exactly, there are still some tricks to make your message both informative and interesting to the eye. Vary the size of the words and make your most important message jump out. That doesn't mean using 21 pt text vs. 24 pt text. Go for it - try your key words at twice the size of your support copy. Vary the font weight. Use all caps in one or two places. Create interest with underlines or outlines, but be choosey. A black outline in one or two places works - around every word it has no impact.

Control Panels Graphic Overlays
Graphic overlays are used in a variety of applications.

-    Appliances
-    Instrumentation
-    Medical equipment
-    Computers
-    Electronics

Advertising Creations produces graphic panel overlays for a number of high tech firms with exacting standards for color fidelity, print quality and durability. Graphic panel overlays are ideal for recessed moldings, switch assemblies, and front panels. Typical contructions consist of subsurface screen printing on a polycarbonate or polyester substrate with a 3m adhesive with the correct properties to adhere to the surface of the final product. Printing subsurface creates graphic overlays which are abrasion and chemical resistant. With spot color screen printing we can match any color to within a ΔE of 1.0 or less, which in plainer language means that to the human eye there would be no distinguishable difference between our printed color and the target color when the two are laid side by side. Substrates are available in a wide variety of thicknesses as well as gloss levels and textures. Selective texturing and customized textures are also available. Graphic panel overlays can be finish die cut or embossed. Every step in our process is carefully quality controlled to assure the highest possible standards. That’s why we guarantee our work.
Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items