p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713


Ready to Order?

Click Here to Contact Us


These days, anyone with a computer and some basic software is a designer...or so they think. Companies who used to hire layout artists or agencies now sometimes push those design jobs on to assistants, secretaries or receptionists, usually with mixed results. Some projects look great, others suffer from poor design and color choices and do not convey maximum message impact and eye appeal. The worst cases are projects created in programs not appropriate for professional output devices. That translates to extra expense as your printer spends time cleaning up or even recreating the file your assistant labored over for the past week. In most cases, going with a professional can be the most cost effective solution. Consider letting our staff at Advertising Creations help create effective and eye catching signage for you.

Membrane Switches

A membrane switch is an electrical switch for turning a circuit off and on. It differs from a mechanical switch, which is usually made of copper and plastic parts: a membrane switch is a circuit printed on a PET substrate (Polyethylene tephthalate). The ink used for screen printing the business part of the switch is usually mixed with copper, silver or graphite powder which creates its conductive qualities.
The ASTM defines a membrane switch as a momentary switch device in which at least one contact is on, or made of, a flexible substrate.

A membrane switch usually consist of 2 - 4 layers of PET:
1.    The first layer PET with circuit printed
2.    Second layer acting as a spacer can be another PET film.
3.    Third layer as a circuit closer.
4.    The front panel, a PVC or Polycarbonate layer with button pattern and picture printed
Classic applications include microwave oven panel, air conditioner control panel, TV remote control , etc. Tactile feedback of keys can be provided by embossing the top PET layer or embedding metal snap domes.

Membrane switches are a technical challenge that many screen printers shy away from. We embrace the challenge and have successfully  produced many membrane switch constructions. A well crafted membrane switch sells products. The membrane switch is the interface between the human (customer) and the electronics innards of a device. You can have the best electronics in the world, but a sloppy or shoddy membrane switch interface will undermine the impression the customer has of the quality of your product.

We have the skills, experience, and expertise to produce membrane switches which will do more than simply function properly. Our attention to detail and precision will also create that all important impression and feel of quality the customer is looking for.  

Signage and Displays
Transit Advertising
Industrial Printing
Digital Graphics
Point of Purchase
Promotional Items