p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Choosing fonts:

Font choices for displays or larger signage should be simple and easily readable...in other words...BOOORRING...

Well not exactly, there are still some tricks to make your message both informative and interesting to the eye. Vary the size of the words and make your most important message jump out. That doesn't mean using 21 pt text vs. 24 pt text. Go for it - try your key words at twice the size of your support copy. Vary the font weight. Use all caps in one or two places. Create interest with underlines or outlines, but be choosey. A black outline in one or two places works - around every word it has no impact.

Specialty Imprints

Our production manager is a well intentioned, good natured guy and the sales staff tests those characteristics on a regular basis with questions like, “Can we print on bricks?”. As it turns out, we can print on bricks and have. “Specialty imprints” is a catch all for just about any object you can think about printing. We can’t guarantee we can print on anything, but we’ll give it a shot if it seems remotely feasible. If we can’t print on an object then we can find some sort of process for applying a graphic instead. It’s rare that we’re completely stumped.

Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items