p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Specialty Imprints

Our production manager is a well intentioned, good natured guy and the sales staff tests those characteristics on a regular basis with questions like, “Can we print on bricks?”. As it turns out, we can print on bricks and have. “Specialty imprints” is a catch all for just about any object you can think about printing. We can’t guarantee we can print on anything, but we’ll give it a shot if it seems remotely feasible. If we can’t print on an object then we can find some sort of process for applying a graphic instead. It’s rare that we’re completely stumped.

Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items