p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713


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Choosing fonts:

Font choices for displays or larger signage should be simple and easily readable...in other words...BOOORRING...

Well not exactly, there are still some tricks to make your message both informative and interesting to the eye. Vary the size of the words and make your most important message jump out. That doesn't mean using 21 pt text vs. 24 pt text. Go for it - try your key words at twice the size of your support copy. Vary the font weight. Use all caps in one or two places. Create interest with underlines or outlines, but be choosey. A black outline in one or two places works - around every word it has no impact.

Backlit Graphics
Backlit panels are digitally reverse printed on a translucent media, typically polyster. Producing richly saturated backlit panels while also controlling gain and posterization requires the right combination of technology, media and ink, but perhaps even more importantly experience. The best technology in the world is useless without highly skilled and experienced digital technicians operating it. We have been producing backlit graphics on a consistent basis for 10 years now. We better have it figured out by now, and we do.
Signage and Displays
Transit Advertising
Industrial Printing
Digital Graphics
Point of Purchase
Promotional Items