p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Choosing fonts:

Font choices for displays or larger signage should be simple and easily readable...in other words...BOOORRING...

Well not exactly, there are still some tricks to make your message both informative and interesting to the eye. Vary the size of the words and make your most important message jump out. That doesn't mean using 21 pt text vs. 24 pt text. Go for it - try your key words at twice the size of your support copy. Vary the font weight. Use all caps in one or two places. Create interest with underlines or outlines, but be choosey. A black outline in one or two places works - around every word it has no impact.

Vinyl Graphics/Lettering
PSL’s or PreSpaced Letters are pressure sensitive vinyl letters which have been shape cut with a plot cutter. This allows whole words to be applied at once. These types of graphics are often used for DOT mandated numbering and text as well as for business contact information. Any number of colored vinyls are available for this purpose although typically these sorts of graphics are either black or white. Advertising Creations can also produce colorful thermal printed graphics on our Gerber Edge FX digital printer. The Edge FX is ideally suited to producing vibrant, durable, fade resistant vehicle graphics that will last for years. Additionally, vinyl graphics can be produced on our solvent printer. In some instances all three technologies are used in tandem. We can also remove old graphics for you if necessary. Most customers have us apply their graphics for them.
Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items