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2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Banners

Our large format HP 9000s solvent printer can produce banners at approximately 200 ft²/hr. and up to 54” wide laminated and 58” wide unlaminated. The HP inks used for our digitally printed banners are guaranteed color fast, even unlaminated, for up to 4 years. We generally recommend that our customers get their banners laminated.

It’s a small extra investment to protect against abrasion and stains. However, it is not always necessary, especially for very short term or one time use banners.  Digital printing is ideal for short run banner work.

Banners can be finished in a variety of ways including having ropes sewn in, laminating, hemming and grommeting. For larger runs it becomes more economical to screen print banners.

The cross over point between digital and screen printing depends on the size of the banners, the nature ofGoodstock%20banner the art and the quantities ordered.

Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items