p: (608) 222-3451
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2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Counter/Table Tents and Displays
Counter cards and displays are a staple of POP advertising. Typically counter cards and displays are erected with easels attached to the back. Literature holders (available in a wide variety of sizes), if desired, can be attached to the front. Table tent advertisements and counter card displays are a simple, cost effective method of reaching a target audience, whether that audience is a consumer at the checkout or customer service counter or potential customers at a trade show. Advertising Creations also has stock dies for creating counter cards that have an integral easel and literature holder. Counter graphics are also part of the  POP counter advertising equation. Counter graphics are removable pressure sensitive graphics that adhere directly to the checkout or customer service counter. Advertising Creations can produce counter graphics either digitally or with screen printing. Typically pressure sensitive counter graphics come with a textured laminate.
Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items