p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713


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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Banner Finishing
Banners can be laminated with a wide variety of laminates. For long term outdoor applications we recommend a high quality 2 mil cast clear vinyl laminate. For shorter term or indoor applications a calendared vinyl laminate is usually sufficient. Laminates are available in matte, luster and gloss finishes. Banners can also be hemmed, with or without ropes sewn into the hems. Grommets are another option and are available with either a silver or bronze finish.
Signage and Displays
Transit Advertising
Industrial Printing
Digital Graphics
Point of Purchase
Promotional Items