p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713


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Color Choices

Color choices can make or break a good sign. When choosing colors for your yard signs, keep the '40 feet away at 40 miles an hour' rule in mind. Keep the color contrast high: black and white, black and yellow, white text on intense colored backgrounds, black or intense colors on white backgrounds. As a rule, white text on an intensely colored background, such as white on bright red, can 'sparkle' and be more readable than two equally bold colors, such as bright blue on bright red, which only fight for your eye's attention.

Steel Rule Die Cutting
Steel rule die cutting is a common process used to cut a range of sheet materials including paper, cardboard, rubber and plastics. Most standard cardboard boxes and packages are made using this relatively straightforward technique. In addition to cutting out shapes, steel rule die cutting can be used to create creases, perforations and slits. Steel rule die cutting provides precise and clean cutting. Steel rule die cutting of pressure sensitive materials (label sets, decals, etc) can be either a kiss cut or a cut through. In the former the backing of a pressure sensitive sheet is left intact. In the latter the substrate is cut all the way through. Dies for repeat jobs are stored here.
Signage and Displays
Transit Advertising
Industrial Printing
Digital Graphics
Point of Purchase
Promotional Items