p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713


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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Steel Rule Die Cutting
Steel rule die cutting is a common process used to cut a range of sheet materials including paper, cardboard, rubber and plastics. Most standard cardboard boxes and packages are made using this relatively straightforward technique. In addition to cutting out shapes, steel rule die cutting can be used to create creases, perforations and slits. Steel rule die cutting provides precise and clean cutting. Steel rule die cutting of pressure sensitive materials (label sets, decals, etc) can be either a kiss cut or a cut through. In the former the backing of a pressure sensitive sheet is left intact. In the latter the substrate is cut all the way through. Dies for repeat jobs are stored here.
Signage and Displays
Transit Advertising
Industrial Printing
Digital Graphics
Point of Purchase
Promotional Items