p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Choosing fonts:

Font choices for displays or larger signage should be simple and easily readable...in other words...BOOORRING...

Well not exactly, there are still some tricks to make your message both informative and interesting to the eye. Vary the size of the words and make your most important message jump out. That doesn't mean using 21 pt text vs. 24 pt text. Go for it - try your key words at twice the size of your support copy. Vary the font weight. Use all caps in one or two places. Create interest with underlines or outlines, but be choosey. A black outline in one or two places works - around every word it has no impact.

Thermal Die Cutting
Thermal die cutting is strictly a kiss cut or surface cut process. Thermal dies are typically made of magnesium. The die is heated and then brought into close proximity with the substrate. By controlling the temperature and dwell time the vinyl “splits” where the thermal die rules come closest to the substrate. Thermal die cutting is typically used with vinyl decals and labels.
Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items