p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Kiss Cut/Surface Cut
The terminology “kiss cut” and “surface cut” refers to a die cutting process performed on pressure sensitive graphics. Pressure sensitive graphics consist of a substrate to be printed on, an adhesive and a liner.  Kiss cutting or surface cutting pressure sensitive graphics means that the rules on the die cut through the printed substrate and the adhesive but leave the liner intact.
Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items