p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Color Choices

Color choices can make or break a good sign. When choosing colors for your yard signs, keep the '40 feet away at 40 miles an hour' rule in mind. Keep the color contrast high: black and white, black and yellow, white text on intense colored backgrounds, black or intense colors on white backgrounds. As a rule, white text on an intensely colored background, such as white on bright red, can 'sparkle' and be more readable than two equally bold colors, such as bright blue on bright red, which only fight for your eye's attention.

Kiss Cut/Surface Cut
The terminology “kiss cut” and “surface cut” refers to a die cutting process performed on pressure sensitive graphics. Pressure sensitive graphics consist of a substrate to be printed on, an adhesive and a liner.  Kiss cutting or surface cutting pressure sensitive graphics means that the rules on the die cut through the printed substrate and the adhesive but leave the liner intact.
Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items