p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Decals & Labels - General Information

Pressure sensitive decals, overlays and labels can be designed to cover a broad range of conditions and applications. Luckily for you, Advertising Creations in Madison, WI has the knowledge and expertise to recommend just the right materials with the properties necessary to perform well in whatever application you may be considering.

We offer custom labels, decals, product identification, window graphics, 2 sided decals, and nameplates, all in a wide range of sizes and quantities. Custom PMS color matching or 4 color process printing. 

Substrates include, but are not limited to, the list below:

Vinyl - white, clear, opaque, colored or metallics - we use genuine 3M products. Most are at least 5 - 7 year outdoor life. Lighter weights have good conformability for curved surfaces. Standard thickness from 2 mil to 4 mil. Available with both removable or permanent adhesive. Adhesives can be selected to accomodate temperature extremes and other surface conditions. 

Static Cling Vinyl - white or clear. Window decals (inside or outside) or temporary labels for any smooth, finished surface. 

Security Label Stock - matte white destructible vinyl or bright chrome Void polyester  

Polyester - white, clear, opaque & metallic. Not as conformable - needs flat or minimimally curved surface. Good overall toughness. Most are at least 5 - 7 year outdoor life. Choice of adhesives available. 

Polycarbonate - Used primarily for second surface printed nameplates, product identification, control panels, etc in conditions where decals may come in contact with abrasive cleaning solvents or other chemicals. Standard thickness from .005 - .020. Adhesive layer is customized to each application.

Paper Label Stock 

Adhesives include but are not limited to:

-permanent acrylic
-removable acrylic
-high tack acrylic
-low tack acrylic
-rubber based
-the entire line of 3m adhesives
-window graphic adhesives
-optically clear adhesives
-White Opaque adhesives

Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items