p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Transit Advertising - General Information

Transit  advertising is the second largest sector for outdoor advertising, checking in at approximately 20% of the outdoor market. Not only that, the market is trending upward. This is because it works. We are a culture on the go. Consider the following statistics-
  • Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
  • The average American has traveled 302 miles in the past 7 days.
  • More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
  • Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.

With statistics like that in mind it is not hard to understand why transit advertising is a segment of the industry that is on the rise. 

With Advertising Creation's state of the art production and finishing equipment we can produce colorful, durable graphics that will stay looking as vibrant as the day they were installed for years to come. In fact, we guarantee most of our graphics when properly installed for a minimum of 4 years. This is just another way we provide peace of mind that you have chosen wisely when you choose Advertising Creations. Don’t be fooled by quickie sign shops that seem like a bargain. You get what you pay for. We stand behind our products and services. Try taking a failed graphic back to Joe quickie sign and see what happens.

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Transit Advertising
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