p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Industrial Printing - General Information
Industrial printing is still largely the bailiwick of screen printers. Advertising Creations started as a screen printing firm and that is still a large and valued  part of our business. We have made strategic investments in digital production technology that have enhanced our ability to service a broader range of our customers' needs and open up new markets, but screen printing is still a core concern for us. Many industrial printing jobs are ideally suited for screen printing, some exclusively so. This is because of the precision color matching that is possible with spot color screen printing and because of the relative durability of screen printing. There is no substitute for experience. Our knowledge, expertise and extensive network of suppliers gives us an advantage on our competitors. Put our knowledge and expertise to work for you on your next industrial printing job.
Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items