p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Choosing fonts:

Font choices for displays or larger signage should be simple and easily readable...in other words...BOOORRING...

Well not exactly, there are still some tricks to make your message both informative and interesting to the eye. Vary the size of the words and make your most important message jump out. That doesn't mean using 21 pt text vs. 24 pt text. Go for it - try your key words at twice the size of your support copy. Vary the font weight. Use all caps in one or two places. Create interest with underlines or outlines, but be choosey. A black outline in one or two places works - around every word it has no impact.

Industrial Printing - General Information
Industrial printing is still largely the bailiwick of screen printers. Advertising Creations started as a screen printing firm and that is still a large and valued  part of our business. We have made strategic investments in digital production technology that have enhanced our ability to service a broader range of our customers' needs and open up new markets, but screen printing is still a core concern for us. Many industrial printing jobs are ideally suited for screen printing, some exclusively so. This is because of the precision color matching that is possible with spot color screen printing and because of the relative durability of screen printing. There is no substitute for experience. Our knowledge, expertise and extensive network of suppliers gives us an advantage on our competitors. Put our knowledge and expertise to work for you on your next industrial printing job.
Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items