p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Digital Graphics - General Information

Advertising Creations bought its first digital printer in 1997. The writing was on the wall and it was clear this was a technology that was here to stay. Still to this day though, screen printing has a place in graphics production. Digital printing is a compliment to traditional forms of graphics production and is now an integrated and critical component of our success.

As digital printing has continued to evolve we have evolved along with it, making strategic acquisitions of new technology as the market has determined their viability. We have added 3 printers since we purchased our first Encad in 1997, as well as adding a Gerber Edge FX thermal transfer printer. Our latest acquisition is an HP900s solvent printer.

Digital printing will continue to evolve and improve and Advertsing Creations will continue to seek out the best of the new technology to compliment and enhance our traditional capabilities. Many shops are one trick ponies that will try to sell you what they have the capability to do. We will sell you what is best for your particular project. We can do this because we have options. Options that were carefully researched to give us the best capabilities that digital printing can offer.

Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items