p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713


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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Finishing - General Information
Advertising Creations has a full service finishing department. Over the years we have acquired the technology and expertise to finish our own graphics. Acquiring the ability to perform these finishing tasks has allowed us to maintain control over quality, scheduling and cost.

A partial list of finishing capabilities include:

-Banner Finishing
-Clear coating
-Back Slitting
-Router Cutting

If we can’t do it ourselves then we have an extensive network of partners and suppliers we work with that can.
Signage and Displays
Transit Advertising
Industrial Printing
Digital Graphics
Point of Purchase
Promotional Items