p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Promotional Items - General Information

POP and promotional graphics are a large segment of our business. In today’s demanding retail environment the right signage and branding can have an enormous impact on consumer interest. Advertising Creations has the knowledge and experience to produce promotional and pop graphics that will make the most of your valuable investment in signage and promotional materials.

It is an unfortunate truth that if your pop graphics are lack luster that impression will transfer to your product or organization. If, on the other hand, your pop and promotional signage and displays are vibrant, clean and professionally rendered, this will inspire confidence in the consumer and that impression of quality will transfer to your product or organization. You only get one chance to make a first impression.

POP and promotional graphics are your company or organization’s interface with the consumer. It’s where the advertising rubber hits the retail road and it’s where your investment in promotional graphics and materials pays off or not. As our name implies, Advertising Creations understands the value and importance you place on your promotional and POP graphics.

Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items