p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Choosing fonts:

Font choices for displays or larger signage should be simple and easily readable...in other words...BOOORRING...

Well not exactly, there are still some tricks to make your message both informative and interesting to the eye. Vary the size of the words and make your most important message jump out. That doesn't mean using 21 pt text vs. 24 pt text. Go for it - try your key words at twice the size of your support copy. Vary the font weight. Use all caps in one or two places. Create interest with underlines or outlines, but be choosey. A black outline in one or two places works - around every word it has no impact.

Promotional Items - General Information

POP and promotional graphics are a large segment of our business. In today’s demanding retail environment the right signage and branding can have an enormous impact on consumer interest. Advertising Creations has the knowledge and experience to produce promotional and pop graphics that will make the most of your valuable investment in signage and promotional materials.

It is an unfortunate truth that if your pop graphics are lack luster that impression will transfer to your product or organization. If, on the other hand, your pop and promotional signage and displays are vibrant, clean and professionally rendered, this will inspire confidence in the consumer and that impression of quality will transfer to your product or organization. You only get one chance to make a first impression.

POP and promotional graphics are your company or organization’s interface with the consumer. It’s where the advertising rubber hits the retail road and it’s where your investment in promotional graphics and materials pays off or not. As our name implies, Advertising Creations understands the value and importance you place on your promotional and POP graphics.

Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items