p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Signage & Displays - General Information

Human beings have been creating signs ever since we developed opposable thumbs. The first signs were probably little more than a stick pointing the way to a food source or a pile of rocks signifying a boundary line. The science and business of sign making has come a long way since then.

We here at Advertising Creations are the signage and display experts. We have been in business for over 60 years. The average length of service for our current production staff is 11 years. Put our experience and knowledge to work for you on your next signage or display project. 

A sign is only as good as the design and the materials used to produce the sign. We stand behind our product’s performance. Shop around and you will discover not many graphics companies will make that guarantee. From design, to final delivery and installation, Advertising Creations will make you wonder why you ever thought ordering signs or a display was going to be difficult.

Sign substrates available but not limited to:

· Steel
· Aluminum
· Magnetic
· Foam boards
· Card stock
· Polycarbonate
· Foam pvc
· Polystyrene
· Rigid vinyl
· MDO board
· Aluminum faced polyethylene
· Fluted polyethylene

- Ask about our earth friendly substrates. Many are made with post consumer materials and/or are biodegradable.
                                             

Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items