p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Architectural Signage

Architectural signs are permanent installations and signage designed to identify, inform and direct traffic flow while harmonizing with the existing structure and aesthetics of your company’s building/s. Advertising Creations has a long history of creating and installing permanent signage and display structures. After an on-site inspection and evaluation, we can guide you through the process of picking the appropriate materials and finishes for your project. If you already know what you want, we are prepared to make your vision a reality.

Our products include:Archsignage2

  • Directional Signs & Maps
  • Wall Plaques
  • Individual Vinyl Letters
  • Banners – Indoor and Outdoor
  • Site Signs
  • Door / Window signs
  • Informational Signs

Over the years, our products have appeared all over Madison - in area hospitals, museums, the local zoo and University of Wisconsin buildings, to name only a few sites. In 1975, we printed the street names on the kiosks surrounding the state capital mall. Those stood till 2008 when they were replaced as the entire mall was upgraded. We then printed the State Street logo discs for the new kiosks.

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Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items