p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Choosing fonts:

Font choices for displays or larger signage should be simple and easily readable...in other words...BOOORRING...

Well not exactly, there are still some tricks to make your message both informative and interesting to the eye. Vary the size of the words and make your most important message jump out. That doesn't mean using 21 pt text vs. 24 pt text. Go for it - try your key words at twice the size of your support copy. Vary the font weight. Use all caps in one or two places. Create interest with underlines or outlines, but be choosey. A black outline in one or two places works - around every word it has no impact.

Business Identification

Every business understands the importance of the brand recognition that comes with a well-crafted, eye-catching logo. But what good is even the ideally designed logo if it is not well executed by the sign maker?

Advertising Creations staff understands the value you place on the signage which represents your company. Our custom color matching and attention to detail promotes consistent, high quality reproduction of your image.

 Let us help you get the most out of your company’s investment in its business logo signage and really make your identity graphics stand out.

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