p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713


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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Realty Signs

Advertising Creations can help you design and produce realty signs in almost any size on many different substrates. Screen printing inks, whether spot colors or 4 color process, are weather proof and color fast. Whether you need 1 season card sign or a durable metal sign, we can help. All signs can be produced either 1 or 2 sided and we supply a variety of step stakes.

Economical Choices for seasonal signs:

· Card Stock.  Our card stock signs are printed on 24-point polyethylene coated card (polyboard). This material will easily stand up to summer rains. The 2 sided polyboard signs are double bumped scored so that they easily fold over and be stapled to yard sign wires. Many of our customers staple the signs to wires themselves to save money.

· Coroplast (fluted polyethylene). Coroplast signs are typically screen printed, and either 1 or 2 sided. Standard sizes range from 24” x 18” all the way up full 4’ x 8’. A variety of sign stakes are available which slip up into the flutes of the Coroplast, making the stake almost invisible. Stakes range from lightweight, throwaway models to heavier gauge wire which will stand up to repeated use. For more impact, Coroplast signs can be die cut into unique shapes. Coroplast is more long wearing than the polyboard.

Repeated Use signs:

· Metal. Metal realty signs are printed on enamel-clad aluminum. Various gauges and sizes are available. Our enamel inks result in a colorfast, durable sign that will last for years. A variety of heavy-duty angle iron sign holders are available for aluminum signs with standard dimensions of 24” x 18”. Different holders allow the option of signs with or without riders.

· Sandwich Boards.  Foldable sandwich boards are a great choice when durability and portability is important. Boards are available in metal or plastic in various shapes and sizes. Graphics can be permanently affixed or made to be easily changeable. Special dry erase laminate allows you to customize the same sign again and again.



Signage and Displays
Transit Advertising
Industrial Printing
Digital Graphics
Point of Purchase
Promotional Items