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2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Reflective Signs

Scotchlight is a term like Kleenex; a particular brand name so commonly used that it has become the generic term for reflective sheeting. Advertising Creations has been producing reflective sheeting signs, labels and decals ever since 3M invented the stuff. reflective-die-cuts

Reflective stock is primarily used for the safety and road signs we are all familiar with. However, it can also create interesting effects in other signage and decals, whether screen-printed or digitally produced.

 

 

Reflective vinyl comes in a number of vibrant colors, ranging from the standard yellow or silver to brilliant reds, blues and green. Decals and labels can be trim or die cut shapes to your specifications. Assorted widths and colors of vehicle striping are available.

In addition, reflective screen print ink can add an interesting pop to your signs and banners.

reflective-numbers

 

Signage and Displays
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Transit Advertising
Industrial Printing
Digital Graphics
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