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2618 Industrial Drive
Madison, WI 53713

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Choosing fonts:

Font choices for displays or larger signage should be simple and easily readable...in other words...BOOORRING...

Well not exactly, there are still some tricks to make your message both informative and interesting to the eye. Vary the size of the words and make your most important message jump out. That doesn't mean using 21 pt text vs. 24 pt text. Go for it - try your key words at twice the size of your support copy. Vary the font weight. Use all caps in one or two places. Create interest with underlines or outlines, but be choosey. A black outline in one or two places works - around every word it has no impact.

Reflective Signs

Scotchlight is a term like Kleenex; a particular brand name so commonly used that it has become the generic term for reflective sheeting. Advertising Creations has been producing reflective sheeting signs, labels and decals ever since 3M invented the stuff. reflective-die-cuts

Reflective stock is primarily used for the safety and road signs we are all familiar with. However, it can also create interesting effects in other signage and decals, whether screen-printed or digitally produced.

 

 

Reflective vinyl comes in a number of vibrant colors, ranging from the standard yellow or silver to brilliant reds, blues and green. Decals and labels can be trim or die cut shapes to your specifications. Assorted widths and colors of vehicle striping are available.

In addition, reflective screen print ink can add an interesting pop to your signs and banners.

reflective-numbers

 

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