p: (608) 222-3451
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2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Static Cling Decals

True static cling is a non-adhesive vinyl material that holds a static charge. It is typically used for glass and window applications where clean and completely residue-free removal is desirable. Static cling vinyl comes in clear or white and can be digitally or screen printed.

Inside window clings are printed on clear static vinyl. The image is printed in reverse and usually a white or colored ink layer is printed behing the graphics to make it more visable through the glass. The term 'inside' refers to the fact that such a decal is usually placed on the inside of a door window and so is protected from the elements.

For 'outside' graphics - most often used on interior surfaces - white static cling is used. For optimum performance, static cling should be applied to clean, degreased, non-porous surfaces only.

The term Static cling is sometimes mistakenly used for normal window decals that can be adhered with a layer of very lo-tac adhesive. That adhesive can be used in situations where the static charge may not be enough to hold the graphic in place and the decal eventually will need to be removed with no residue left on the surface.

Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items