p: (608) 222-3451
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2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Safety Decals
The world is a dangerous place. We are surrounded by hazards in our every day lives. Safety decals are a serious business. Advertising Creations produces safety decals, labels and overlays for a number of utilities and electronics/high tech firms. Safety decals need to be highly visible and durable to be effective. Screen printing is ideally suited for this purpose. Screen printing inks are vibrant and color fast. Our decals will likely last longer than the equipment they go on. One common construction is to screen print subsurface on polycarbonate and then laminate an adhesive on the back designed to adhere to the surface for which it is intended. This results in a very durable label. Another typical construction is to print first surface on a pressure sensitive vinyl and then overlaminate with a polyester laminate. The polyester overlaminate is chemically resistant as well as being abrasion resistant. When combined with our ultra color fast screen printing inks, this results in a very durable decal that will last for many years.
Signage and Displays
Decals
Transit Advertising
Industrial Printing
Digital Graphics
Finishing
Point of Purchase
Promotional Items