p: (608) 222-3451
f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713


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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Window Decals

Let Advertising Creations be your 1 stop source for window decals.  We make inside or outside viewing using cut vinyl letters, screen printed, or digitally printed graphics. Any of these formats yield bright, durable graphics and are available in static cling surface, or temporary or permanent adhesive backing. When ordering, it is important to specify how the decals will be applied so your product can be created with the adhesive or cling layer on the correct side. Decals are also available with a double sided image such as the security label shown below. 


Inside window decals are typically reverse or second surface printed on clear static cling vinyl or on clear pressure sensitive vinyl, with or without a white backing layer. These are meant to be read through the window glass. 

'Outside' decals or cut vinyl graphics are applied and viewed on top of the glass.

Double-sided decals show the image right reading both sides.   

Some examples are:

· Parking Permits (typically inside window) 
· Vehicle Park Passes (typically inside window)
· Logo Graphics (inside or outside)
· Firearms Restricted    (inside or outside) 
· Campaign Advertising (inside or outside)
· Storefront Advertising (inside or outside)
· Refrigerator Unit Window Graphics (inside or outside)
· School Spirit Decals (inside or outside)
· Store Hours Decals (inside or outside) 


MidWiscSubstrates include:  
· Static Cling vinyl – White or clear
· Cast vinyl – Clear or solid colors
· Polyester – Clear or white
· Translucent Vinyl
· Digital Vinyl

· Metallic Vinyl 

Signage and Displays
Transit Advertising
Industrial Printing
Digital Graphics
Point of Purchase
Promotional Items