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f: (608) 222-8403
2618 Industrial Drive
Madison, WI 53713

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Choosing fonts:

Font choices for displays or larger signage should be simple and easily readable...in other words...BOOORRING...

Well not exactly, there are still some tricks to make your message both informative and interesting to the eye. Vary the size of the words and make your most important message jump out. That doesn't mean using 21 pt text vs. 24 pt text. Go for it - try your key words at twice the size of your support copy. Vary the font weight. Use all caps in one or two places. Create interest with underlines or outlines, but be choosey. A black outline in one or two places works - around every word it has no impact.

Vehicle Wraps

Vehicle wrap graphics are pressure sensitive vinyl graphics that cover the entire surface of the vehicle. Partial wraps cover some portion of the vehicle. This is a market that exploded onto the Advertising graphics scene several years ago now and it is a market that shows no sign of slowing down. No matter where you live you have probably seen these eye catching rolling advertisements. They are impossible not to notice, which of course accounts for their immense appeal to anyone interested in advertising their company or cause. Fleet vehicle wraps are ideally suited for various types of advertising campaigns, including new product launch and event marketing.  They are increasingly being used as part of the marketing mix. Vehicle wrap materials use state of the art adhesives that while permanent for the life of the application are nonetheless formulated to be removable. Overlaminating your vehicle wrap graphics with a high quality cast vinyl laminate will enhance the print and protect against chemical damage and abrasion. Our digital inks are guaranteed to resist fading for a minimum of 4 years.
Some statistics to consider:

  • Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
  • The average American has traveled 302 miles in the past 7 days.
  • More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
  • Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
Vehicle wraps are a wise investment of your valuable advertising dollars. You will get more bang for your buck than with virtually any other type of advertising.
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