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2618 Industrial Drive
Madison, WI 53713

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Viewing Distance:

When designing an outdoor sign or poster, let the final viewing distance be your guide. What reads well on the computer screen or in the coffee table photo book or magazine usually fails when viewed from '40 feet away at 40 miles an hour'.

Your motto should be "Keep it Simple, Clean and Direct". Don't judge your design from arm's length. Look at it on screen from across the room, tape a print on a wall and walk past it. Be harsh, look at it through the eyes of someone who is not 'in love' with what was just created and has no idea what the message is. Does it work? Keep your message to the point. Remember that a poster and a brochure serve different purposes.

Vehicle Wraps

Vehicle wrap graphics are pressure sensitive vinyl graphics that cover the entire surface of the vehicle. Partial wraps cover some portion of the vehicle. This is a market that exploded onto the Advertising graphics scene several years ago now and it is a market that shows no sign of slowing down. No matter where you live you have probably seen these eye catching rolling advertisements. They are impossible not to notice, which of course accounts for their immense appeal to anyone interested in advertising their company or cause. Fleet vehicle wraps are ideally suited for various types of advertising campaigns, including new product launch and event marketing.  They are increasingly being used as part of the marketing mix. Vehicle wrap materials use state of the art adhesives that while permanent for the life of the application are nonetheless formulated to be removable. Overlaminating your vehicle wrap graphics with a high quality cast vinyl laminate will enhance the print and protect against chemical damage and abrasion. Our digital inks are guaranteed to resist fading for a minimum of 4 years.
Some statistics to consider:

  • Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
  • The average American has traveled 302 miles in the past 7 days.
  • More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
  • Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
Vehicle wraps are a wise investment of your valuable advertising dollars. You will get more bang for your buck than with virtually any other type of advertising.
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